Unfortunately, customary marketing methods are becoming more and more pre-historic when it comes to running a business. For example, the yellow pages are no longer producing the results they previously produced even 5 years ago. Companies that look to new marketing methods and opportunities can see massive success through the internet.
A poll taken by PollDaddy.com mentions some pretty incredible statistics that every business should think long and hard about if they want to remain on the cutting edge of marketing, because those that don’t adapt will likely fail. This poll mentioned that 20% of people rarely use the phone book, 76% never use the phone book and 4% definitely do use the phone book on a regular basis. On the flip side, the numbers of people that find companies, products and services through the internet is a massive percentage.
Being the owner of a largely popular search engine marketing firm, I have seen a major upward trend towards internet marketing in the past few years. The internet is still in it’s infancy; therefore many companies still do not utilize it properly. This means that California businesses can hire a talented california search engine marketing company or hire a team to research out the best methods to promote their business on the internet.
The internet is an entirely foreign technology to most businesses that have a website. Most companies understand the power and potential of the web, however they haven’t yet figured out how to properly monetize online. This helps us to understand that there is massive potential for those individuals that truly invest time and research in to an internet marketing strategy.
Be sure to take your California business to a whole new level by creating an internet business strategy. Research out things like Search Engine Optimization, Pay Per Click, and Analytics. Once your website is online and getting traffic, you need to also spend time analyzing your visitors. Find out how you can improve your conversion rates and decrease bounce rates (people leaving your website immediately).
We urge you to invest in the future before your competition. Those that see and capitalize on potential first will definitely succeed!